Skip To Content

 

 


"The Showcase is traditionally one of our best selling tools at the GM Marketing Conference.  Our customers can easily visualize how our products will look merchandised in their stores.  Our closing rate for new and seasonal items has risen several fold through the use of the Showcase." Dean Erlandon, V.P. Mass Channel, Hallmark Cards



Since the buyers' interests are immediately captured and electronically communicated, it is like having a virtual appointment with every wholesaler/retailer in attendance!



Maximize your conference experience even more and display all of your products in one or more 4-foot sections when you participate in Showcase Plus.

Showcase & Showcase Plus

The Showcase is an ideal venue for suppliers to highlight featured products, promotions and merchandising innovations for EVERY buyer at a GMDC marketing conference; and it offers the opportunity for increased on-site appointment potential and post-conference sales follow-up.

Located in close proximity to the ballroom in which CCC appointments take place, the Showcase and Showcase Plus offer the opportunity to suppliers to display their featured products or new items in a wide variety of merchandising formats including:

  • floor displays
  • wing panels
  • counter displays
  • clip strips
  • individual retail items or 4-foot in line retail sections

How Does It Work?

During the conference, each retailer/wholesaler has a pre-scheduled appointment to visit the Showcase, and they are also encouraged to browse the room at their leisure.  As buyers enter the Showcase room for their appointments, they are issued a hand-held scanner that is used to record any items of interest.  Shortly after leaving the Showcase, buyers receive an email overview of the products they scanned, and the corresponding suppliers receive email notification that their entry was scanned by that particular buyer.  Additionally, throughout the course of the conference, the current highest-scanned items are displayed at the entrance to and directly on the appointment floor.

How Do Suppliers Participate?

Suppliers must be a GMDC member and be registered for the conference in order to participate in the Showcase or Showcase Plus.  There is a small per-entry fee to participate.

For more information about how to participate in the Showcase or Showcase Plus, click on this link to contact the Member Services department.

Watch video... Watch Video of the Showcase ...

Admin