GMDC/Nielsen GM Hierarchy
A Case for GM
GMDC and its Educational Leadership Council has identified as a priority that the General Merchandise (GM) Industry needs a platform of facilitated and increased understanding, awareness, and collaboration between both Retailers and Supplier and the categories represented by GM.
Recognizing the challenges of building a platform or standardized tool to execute this objective, GMDC has recruited trusted 3rd party companies to deliver and syndicate data that is reliable and can be used as a benchmark for all companies across the GM supply channel. As a result, GMDC has joined with The Nielsen Company and Radian to work on the development of a GM Resource that will provide a tool that will offer deeper understanding and insights of a strong GM offering, how GM can be part of the Center Store transformation in the supermarket channel, and provide perspective into how shoppers view GM as part of their trip mission in terms of how they shop and who they eventually shop with.
Additional tools and information are continuing to be developed as a result of the GM Hierarchy, to address and identify how GM MATTERS to consumers
"A Case for GM" report is available in PDF format for download and is a summary of how the GMDC/Nielsen Hierarchy will serve as a tool to foster true collaboration between Retailers and Suppliers, and drive meaningful growth for GM that is both measurable and profitable.
Copies of the Business Session content that was presented at the 2012 General Merchandise Conference is available in PDF format for download.
To see a list of Sponsors who have helped make the GMDC/Nielsen GM Hierarchy possible, please click here.
For Questions or More Information about the GM Hierarchy and development of other GM Resource Tools, please contact: