2019 GMDC/Kearney General Merchandise Benchmarking Presentation

This GM19 session will reveal how GM categories are an overlooked weapon in the arsenal of traditional retailers fighting for relevancy inside brick and mortar on multiple fronts. Custom research indicates that although GM sales in the traditional Food/Drug/Mass (FDM) channel are migrating to new channels—opportunities still exist for traditional retailers to leverage GM for profitability and enhancing the shopper experience. GMDC’s research uncovers pockets of growth that relate to several trends currently impacting GM.

Jason Maehara, Manager, Kearney