The same week industry judges named Tortoise, the electric delivery cart, the winner of the first episode of the 2021 Startup Mic-Drop series, Albertsons released the news that they were partnering with Tortoise and releasing the delivery cart service to their customers in Northern California. Tortoise co-founder, Dmitry Shevelenko, pitched the cart as a cost-effective way to deliver groceries, parcels, and goods through the last mile, winning the judges confidence in the product, service, and business model. Clearly Albertsons saw the same potential.
This year, GMDC|Retail Tomorrow introduced its first virtual Startup Mic-Drop series, curated specifically for aspiring, early-stage startups and entrepreneurs who are modernizing this era of retail and solving industry-wide problems. The series has been brimming with potential – realized and building – in startups like Tortoise. In partnerships with accelerators like CART, Jumpstart Foundry, and gener8tor, Brand Innovators Labs, and SKU, the GMDC|Retail Tomorrow team is curating quality startups with the ability to tackle and solve industry problems, which is why the Mic-Drop was created: presenting retail with innovative solutions that aren’t just cool, they’re practical. These startups are shaping the future of retail and challenging traditional product category boundaries.
As the episode winner, Tortoisie, along with episode two and three winners, Nouri and Moody’s Ice Cream, and future winners of episodes four and five are in the running for the grand prize at the end of the year.
To read more about Tortoise’s success, visit the article with the news about their partnership with Albertsons.
To discover startups with the solutions you’re looking for, register for upcoming Mic-Drop episodes or watch past episodes. And don’t forget to put the Mic-Drop Showdown on your calendar for December 9th, when the winners of each episode in 2021 compete to win a $10,000 prize and industry accolades.