Retail Playbook 4: COVID-19 Forces a Fundamental Recalibration

Online shirt sales are sky-rocketing and pant sales continue to plummet as people realize that what they wear on ZOOM only matters above the table. This new reality is a signal of how consumers are torn between two worlds. Shoppers’ values have completely changed as a result of the pandemic and forced the retail industry and its brands to put …

Retail Playbook 3: Post-COVID Recovery is Touchless & Back-to-Basics

The mainstream media has used a steady cycle of epic terminology to describe what we have been experiencing lately, both in our businesses and at home. This pandemic has been referred to as “unprecedented times”, “global health crisis”, “retail apocalypse to tsunami” and until the last couple of months (and if I’m really honest) I didn’t even know what a …

Retail Playbook 2: The Lasting Effects of the COVID-19 Consumer

As you read this post, you are probably at home working, trying to keep your kids occupied with schoolwork or games, or you may just be spending more time contemplating what this pandemic means for your future. While you’re sitting there in front of your computer with a cup of coffee, picture this: What will the world be like when …

Retail Playbook 1: The COVID-19 Shopper Economy.

This coronavirus is not something for businesses and our economy to simply “get through” over the next few weeks or months. Things are not going back to “business-as-usual” anymore – if you’re a leader you must re-write your vision deck. This is a time to urgently evaluate your model, communicate in new ways, and work under a new light. We …

Coffee, Wine & Amazon Prime. Are We Addicted?

Recently, I wrote an article that was published in Forbes about how humans have become more and more impatient, demanding immediacy and instant gratification throughout their entire shopping experience. Convenience is now the driving factor when making purchases in our ever-growing digital economy. But this isn’t necessarily a bad thing. The constantly connected consumer was born from innovation, empowerment and …

Who is the Omnichannel Shopper?

Everyone! Yes, but shopping is also more fragmented today than ever before and the path to purchase is very confusing. That means stores need to change. Retailers need to respond, as do manufacturers. Everyone needs to revisit the principles that have driven legacy category management for decades and ensure that they are adapted to fit the new shopper lens. While …

CVS & GMDC: Inspiring New Retail Models with Selfcare

The retail industry has experienced extraordinary disruption over the past decade, and it continues to shift today. But retail itself has also begun to disrupt a behemoth of an industry: healthcare. The quickly growing selfcare movement — which inspires consumers to embrace proactive life choices through investment in accessible wellness and better-for-you methods — is playing a major role in …

How Selective Health Products Can Breathe New Life Into Brick & Mortar

Traditional food, drug, and mass (FDM) retailers need to take a second look at health, beauty, and wellness products as a growing consumer demand for more personalized solutions to combat declining foot traffic. Those interested in cashing in on new opportunities can’t afford to just maintain “business as usual” or passively sit by and watch trends without taking a second …

Is Amazon Losing Its Grip? Yes…and No.

It has been 25 years since Amazon sold its first book. Over that quarter century, online shopping has become a part of modern life and has impacted the way we view products. Have you noticed how the marketplace has become hyper-fragmented as shoppers develop very personal reasons for what they buy and where they buy it? Read More

Store of the Past ≠ Store of the Future

Will robots be serving us fried chicken in the grocery store in 10 years? Will the check-out be dissolved while we all pay for things at home instead? Will magic mirrors show us our new clothes without us needing to try on anything at all? Will drones and chat-bots replace over 6 million jobs in the US, just because shoppers …