How to Use Amazon’s Private Label to Your Advantage

Amazon’s private-label brands are many manufacturers’ worst nightmare.  However, its not all doom and gloom.  Many manufacturers are using what they’re learning from Amazon’s owned brands to improve their products and grow their sales!  Join us to discover how to stop looking at the private label as the enemy, and how to apply these winning strategies to your business. What …

https://www.youtube.com/watch?v=pWMRj7oucko&list=PLuiBO7D4iqM6Sf61Sv_fNZ9i5wmFTlzUz&index=5

How to Engage Shoppers

With new points of influence emerging and a fast-growing variety of options available to consumers, shopper acquisition and retention is becoming more difficult and costly for both retailers and brands. The presentation will detail how retailers and brands can achieve long-term loyalty through enhanced shopper engagement and retention strategies, based on our newly-defined formula for loyalty. Reasons to attend Discover …

Growing Sales Through Sustainability

Who is the ‘sustainable shopper’? What influences are driving their purchasing decisions, and how can brands and retailers proactively engage to win on the shelf and online? Learn more about how consumer preferences translate into purchases, how to connect the dots across your internal teams, and what the momentum behind a growing consumer focus on products that are “healthy for …

2019 GMDC/Kearney General Merchandise Benchmarking Presentation

This GM19 session will reveal how GM categories are an overlooked weapon in the arsenal of traditional retailers fighting for relevancy inside brick and mortar on multiple fronts. Custom research indicates that although GM sales in the traditional Food/Drug/Mass (FDM) channel are migrating to new channels—opportunities still exist for traditional retailers to leverage GM for profitability and enhancing the shopper …

GM19 Share of Spend Panel Discussion

Hosted By: Keith Anderson, Profitero Panelists: Sheri Best, H-E-B; Greg Parsons, Kroger; Amy McAnarney, Hallmark Cards; John Castillo, Energizer Household It’s clear that retailers today struggle with understanding the mission of shoppers as they quickly evolve, no channel is immune. The economics of retail and the power of big brands are being challenged as the consumer has a new digital roadmap to …

GM19 Retail Tomorrow Presentation

Hear from our Retail Tomorrow executives about upcoming Immersion events, updates involving our headquarter events, and exciting partnerships with companies like CART.   Trey Holder Mike Ciccone Sterling Hawkins

The Future of Pet and Household Categories

This presentation will detail the latest developments in key GM categories from retailers like Target, Petco, Carrefour, and Amazon among others. Organized by Edge by Ascential’s four winning strategies, we will highlight the latest initiatives within the Store of the Future, E-commerce, Supply Chain & Fulfilment, and Shopper Engagement developments. Reasons to attend Gain an overview of the global market …

The Next Retail Disruption: Selfcare

Stores have been fighting the effects of e-com for a decade now — there is no end in sight. However, there is a new consumer trend emerging that will have a positive influence on retail and bring traffic back into physical brick and mortar. It is called Selfcare, and if identified and leveraged properly, industry experts will be able to harness the …

What Consumers Want: A New Commercial Holiday

Kearney (formerly A.T. Kearney) captured the thoughts of 1,000 US consumers and their attitudes toward commercial holidays. The 2019 Commercial Holiday Survey discovered an unmet consumer need for a new commercial holiday—a day like Mother’s Day or Valentine’s Day, but with a difference: shoppers would use the new day to celebrate themselves. During this presentation, you will learn some of the …

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Why Sell on Walmart.com?

Walmart suppliers who lack proper resources (education/know-how, technology, budget) are at a disadvantage to mega brands investing millions in Walmart digital properties. This presentation will help Walmart fighter brands better understand how to capture fair share+ of digital sales on walmart.com, grocery.walmart.com, and the other Walmart digital properties. The content is also highly relevant to all digital retail commerce. Digital …