Catering to the Home-Based Shopper

COVID-19 has demanded suppliers and retailers not only rethink how traditional categories that lend themselves to impulse buying are configured within brick-and-mortar settings, but also consider how to inspire online shoppers to add items to their virtual baskets.

Using the pocket and utility lighter category of products as a primary example, this paper examines consumer purchase behavior trends, product characteristics, placement strategies, and pricing, and promotion considerations.

Download Executive Summary
Login for Full Whitepaper