Conventional retailers face a life-changing choice today: Rethink store environments and online strategies to satisfy how people really want to shop, or fade into irrelevancy.
The rapid rise of digital shopping is pressing retailers to not just think about online, but commit to “all-line” strategies. “All-line” better informs shoppers before and during trips, and lets them choose where and when they want to buy. And with endless aisle technology, online is available directly in the store.
Through new merchandising strategies and understanding of evolving missions for the shopper, this next-practice report will help you build intuitive, logical, and addicting mind-share with consumers that will drive repeat visits.