Consumer Share of Spend: How To Win the Physical & Virtual Wallet

In this report, GMDC draws on a number of key data providers and consumer surveys, aggregates their findings where others have not dared, then helps our members get to the heart of knowing the new shopper based on digital or physical spending tendencies. This new data will enable your business to take a holistic view of apparent and emerging behavior, attitudes, and motivations that will help you understand the future of merchandising strategies, how assortments must be reinvented, and know the key differences that your customers expect when they shop stores and omnichannel.

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