GM Benchmarking Report: Insights That Empower Retailers To Develop Strategies In The Face Of Disruption

The GMDC GM Benchmarking Report, with research provided by AT Kearney, dives into conclusions and analysis about how retailers should be seeking creative ways to maintain their share of general merchandise. Since GM is a high-margin critical category for all channels of trade, over 100 retailers were surveyed to discover how they were fighting for survival on multiple fronts and leveraging GM as a weapon.

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