GM19 Share of Spend Panel Discussion

Hosted By: Keith Anderson, Profitero
Panelists: Sheri Best, H-E-B; Greg Parsons, Kroger; Amy McAnarney, Hallmark Cards; John Castillo, Energizer Household

It’s clear that retailers today struggle with understanding the mission of shoppers as they quickly evolve, no channel is immune. The economics of retail and the power of big brands are being challenged as the consumer has a new digital roadmap to find what they need. While consumers are more connected than ever, demand is skyrocketing for convenience, on-demand, connectivity, and personalization. The shopper’s willingness to convert to new brands is lessening due to auto-refill and subscription programs. How are retailers and their suppliers able to gain loyalty and win shoppers back? Join the conversation to learn best and next-practices.