After an exciting, competitive Showcase event featuring advanced technology for participating attendees, the Global Market Development Center (GMDC) has announced the Top 10 Scanned Showcase Products at this year’s Health Beauty Wellness (HBW) Marketing Conference.
The 2014 HBW Conference was held in Orlando, Fla. at the Orlando World Center Marriott from May 29 to June 2. The Showcase room was open for three days during the conference to attending Retail & Wholesale Members.
This year’s HBW Showcase used updated product display scanning with modern Android smart phone devices. Each item was given a QR code, and the buyers utilized the phone’s QR code scanner to indicate their interest in items as they toured the Showcase room. Each buyer scan was uploaded from the phone in real-time, triggering an immediate email notification to the associated supplier, and facilitating an immediate recalculation of the most-scanned items displayed on the “Showcase Top Ten” boards placed throughout the conference area.
“The new system proved to be a great improvement over the previous one by putting simplified and familiar technology into the hands of the buyers, providing faster product interest notification to the owners of the showcase items, and allowing for real-time product trending. “ said Omar Jibreen, Information Systems Engineer at GMDC.
By participating in the conference showcase, GMDC supplier members have the opportunity to present and display their product(s) to attending Retailer/Wholesalers using any type of merchandising vehicle available: Floor or Counter-top Displays, Pallet Programs, Clip Strips, Wing Panels, etc. Every Retailer/Wholesaler attending the conference has a pre-scheduled appointment to browse through the products in the Showcase room.
“The Showcase is traditionally one of our best-selling tools at a GMDC Marketing Conference. Our customers can easily visualize how our products will look merchandised in their stores. Our closing rate for new and seasonal items has risen several fold through the use of the Showcase,” said Brian Bradley, Executive Vice President Sales & Customer Development at Lornamead Brands.
With that, thank you to all those who participated in the 2014 HBW Showcase and congratulations to the following Top 10 Showcase Products:
1. MZ Berger
Title: Ninja Turtles 28 pc Display
Description: Teenage Mutant Ninja Turtles 28 pc Display – Contains 28 pcs. 14 oz. 3-in-1 Body Wash, Shampoo, Conditioner
Title: eos 2014 Lip Balm Review
Description: eos 18pc Organic Lip Balm Display, eos 32pc Half Panel Lip Balm Display, eos Strawberry, Sorbet and Sweet Mint Clip Strip, eos Pomegranate Raspberry and Blueberry Acai Clip Strip, eos 20pc Strawberry/Mint Fishbowl
3. Alcon Lab
Title: Alcon Eye Care 15 Piece Display
Description: Alcon Eye Care 15 Piece Display
Title: Hang Ten Display Options
Description: Floor display for Hang Ten Sunscreen, powered by COOLA, Custom designs available for discussion, Counter Display and Wing Display options available, Hang Ten Classic Spray SPF 30
5. KT Health
Title: KT Tape Athletic Tape Floorstand
Description: 24 pcs, 6 each Black, Blue, Beige, and Pink, 14 count Cotton Athletic Tape
6. Chattem Inc.
Title: IcyHot Smart Relief
Description: Icy Hot Smart Relief Floorstand
7. Chattem Inc.
Title: Nasacort/Allegra Floorstand
Description: Allergy Combo 18 pc Floorstand
8. Chattem Inc.
Title: Gold Bond Hand Cream Sidekick
Description: Ultimate Healing Hand Cream Floorstand – Holiday Stocking Stuffer
9. Cotton Buds, Inc.
Title: Disney Impulse Assortment (Licensing Product Line)
Description: Disney Cotton Swabs Tins, Disney Cotton Rounds Tins, Disney Microfiber Screen Cleaner Tins, Disney Cotton Swab 100 Ct. Canisters, Frozen Cotton Swab 150 Ct. Canisters, Mickey Hand Soap
10. Kellogg Company
Title: Bear Naked Energy Bar
Description: Bear Naked Energy Bar Hutch
Concluding the event, GMDC partnered with an Orlando based charity, Harbor House, and donated the majority of the Showcase products. For additional information regarding the GMDC Showcase event contact Jason Weber at firstname.lastname@example.org or 719-785-7362.
About Harbor House Harbor House provides safe shelter, a 24-hour crisis hotline, counseling, and emotional support, and legal advocacy for thousands of domestic violence survivors and their children each year.
About GMDC The Global Market Development Center (GMDC) is the premier global trade association dedicated to serving General Merchandise and Health Beauty Wellness retailers, wholesalers and suppliers. GMDC promotes critical connectivity to grow and expand member companies by uniting members through business building events and opportunities and enriching their thinking through education and training; consumer and business insights; and information resources.