GMDC in Partnership with RNG Releases New Whitepaper Analyzing Amazon’s Business Model

The Global Market Development Center (GMDC) is releasing a new whitepaper, “Amazon in Focus: Overview,” which summarizes an analysis of Amazon’s business model, presented by Keith Anderson, VP & Senior Analyst at RetailNet Group, in a GMDC* Connect Videocast.

Anderson’s GMDC*Connect Videocast, “Amazon in Focus,” demonstrates how Amazon, predicted to break into the top 5 retailers by 2016, is relying on the company’s Growth Model as well as current and future strategies to continue developing and enhancing their presence in the retail industry.

GMDC’s whitepaper takes key information and insights from the Videocast and channels it through written copy including charts and statistics highlighted in Anderson’s presentation.

Meg Levene, Division VP Northeast at Advantage Sales & Marketing, encourages other companies to take advantage of the revealing data provided by these tools.

“The ‘Amazon in Focus’ videocast on GMDC Connect, hosted by Retail Net Group, is a great educational resource with key insights about Amazon’s growth story and the success that they have had as a platform,” says Levene. “The information it provides about selling products on Amazon and other top retailers is invaluable and can be used to enhance selling techniques. As all businesses are affected by Amazon in some way, I highly recommend watching the videocast and reading the whitepaper.”

GMDC members will be sharing this research with their company associates across many departments. Their objective will be to find new ways to understand and react to Amazon’s pricing and growth strategy, in order to maintain a healthy business against the online retail giant. As consumers continue to use Amazon for “showrooming” against brick and mortar retail, this research reveals drivers that can help suppliers and retailers understand how to gain differentiation and gain insights of cost-comparison as a new way of consumer-thinking.

“Amazon’s exponential growth continues to disrupt the retail landscape. It’s important for retailers and manufacturers alike to have a foundational understanding of Amazon’s unique economics and approach to marketing, merchandising, and supply chain,” says Anderson. “RNG is proud to have partnered with GMDC to equip its membership with insight and guidance to navigate the changing environment.”

While the full version of this whitepaper is available only to GMDC members, the first page, as a preview to RNG’s presentation, can be found at The GMDC* Connect Videocast, “Amazon in Focus,” is for all viewers and can be accessed by going to!archived-videocasts/cvo5.

For additional information regarding RNG’s analysis of Amazon visit contact Sean Deale, Client Development Manager at RNG by email or phone 781.957.1231


About GMDC* Connect

GMDC*Connect is a LIVE video Telepresence tool allowing members to connect virtually within their own company, outside vendors, or generate face-to-face conference follow-up. Through GMDC*Connect, members can also collaborate and gain new industry insights while sharing best practices. The Videocast function allows key-note speakers to broadcast education to many participants and provides a live Q&A forum to enhance the interactive learning experience.

About RetailNet Group, LLC

RetailNetGroup, LLC (RNG) is the leading retail intelligence resource helping retailers and suppliers plan tomorrow’s strategies today. As a company, RNG helps its clients stay 48-60 months ahead of what will happen in retail. The world is changing rapidly – and those changes are having a major impact on growth, earnings, shopper dynamics and the overall future direction of retail. RNG’s team are experts in activating leading-edge thinking about current and future states of retail markets and retailers, the growth strategies retailers will pursue, and the capabilities and competencies that enable retailers and suppliers to lead. With RNG you can spot, explain, and commercialize the important trends globally. RNG provides research through its website, as well as direct insight with analyst support and onsite educational programs.

About GMDC

The Global Market Development Center (GMDC) is the premier global trade association dedicated to serving General Merchandise and Health Beauty Wellness retailers, wholesalers and suppliers. GMDC promotes critical connectivity to grow and expand member companies by uniting members through business building events and opportunities and enriching their thinking through education and training; consumer and business insights; and information resources.