HBW Benchmarking Report: Growing Consumer Demand For More Personalized Solutions

Traditional food, drug, and mass retailers must take a second look at Health, Beauty and Wellness (HBW) items as a growing consumer demand for more personalized HBW solutions and Selfcare occasions. GMDC and ATK interviewed over 100 retailers who are interested in cashing in on these new opportunities and as a result of this report, were able to demonstrate that it is not “business as usual” in today’s disruptive marketplace. To passively sit by and watch trends without adjusting their strategies, assortment, merchandising and staffing, means a severe loss of traffic and profitability.

Successful Health, Beauty and Wellness retailers across all channels employ an integrated strategy to support the departments, informed by the trends, but driven by focused analysis and execution. Download this report to discover how best-in-class retailers are: On-Trend, Create Narratives and In-Store Storytelling, Educate Consumers, Provide Relevant Services, and are Online.

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