Homeopathic OTCs: Engaging Consumers in the Natural Products Surge

With demand for natural products continuing to be mainstreamed with a CAGR of 18%, consumers perceive homeopathic medicines as safe, having no adverse side effects, and trustworthy when compared to conventional alternatives. This presentation will detail ways industry players can leverage FDA-regulated, over-the-counter homeopathics to give consumers the peace of mind that they are not putting unnecessary chemicals or harmful ingredients into their bodies. Best practices for product placement and proper merchandising will be reviewed.