Merchandise Fundamentals and Life Cycles: The Transformation of the Physical Store
While the role of the store changes and departments undergo dramatic transformations, the importance of executional excellence remains paramount. Having the ...
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Experiential Retail: The Future of Brick-and-Mortar
As consumers shift more of their spend from products towards experiences, physical retailers need to evolve to capture that spend ...
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Digital Integration: Creating A Seamless Shopper Experience
Digital influence in the physical world of retail far outweighs the pure impact of e-commerce sales. Shoppers have access to ...
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Disruptive Shopper Marketing: What In The World is Next?
Shopper Marketing means many things to many people. For some it is in-store activity, for others it is retail-led collaboration ...
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