New GMDC Whitepaper Provides Companies with Modern Day Digital Best Practices

The Global Market Development Center (GMDC) is releasing a new whitepaper, “Evolution or Revolution – The Impact of Digital on Shopping and Stores,” that summarizes a GMDC*Connect Videocast presentation by Nikhil Sharma, VP Consumer & Shopper Analytics at Nielsen, and provides a foundation of Digital Shopping knowledge to keep businesses competitive in an increasingly digital environment.

“Evolution or Revolution – The Impact of Digital on Shopping and Stores,” delves into Sharma’s analysis of modern day Digital Shoppers and the effects they are having and will continue to have on store purchases.

Insightful data supplied by Nielsen, confirms that as the Digital Shopping trend grows, the most successful companies are not those solely focused on catering to Digital Shoppers; rather those providing shoppers with options. Leading digitally focused businesses are now offering Digital Shoppers the choice to “Click-and-Collect” or “Click-and-Pick-Up Anytime,” combining Brick & Mortar retail with e-commerce.

Jim Wonderly, VP Grocery Non-Foods / GM at Ahold USA, suggests companies use these resources to excel digital productivity.

“The ‘Evolution or Revolution’ videocast on GMDC*Connect, hosted by Nielsen, is a great starting point for any company looking to adjust their business strategy in order to win over and satisfy to the digitally focused shopper,” says Wonderly. “Now more than ever, it’s essential to have the reputation of a digital-friendly company, so I highly recommend watching the videocast and reading the whitepaper to become educated on this critical topic.”

While the full version of this whitepaper is available to GMDC members only, the first page, as a preview to this new study, can be found at
GMDC members can view the full version of this whitepaper in their myGMDC Content Library.

If you are not a GMDC member but are interested in knowing more about the association and joining, please visit or contact Keith Wypyszynski ( at 719.785.7367.

Sharma’s videocast presentation, available for both members and nonmembers, is located in the GMDC*Connect Archived Videocasts section (!archived-videocasts/cvo5).

About GMDC*Connect 
GMDC*Connect is a LIVE video Telepresence tool allowing members to connect virtually within their own company, outside vendors, or generate face-to-face conference follow-up. Through GMDC*Connect, members can also collaborate and gain new industry insights while sharing best practices. The Videocast function allows key-note speakers to broadcast education to many participants and provides a live Q&A forum to enhance the interactive learning experience.

About GMDC 
The Global Market Development Center (GMDC) is the premier global trade association dedicated to serving General Merchandise and Health Beauty Wellness retailers, wholesalers and suppliers. GMDC promotes critical connectivity to grow and expand member companies by uniting members through business building events and opportunities and enriching their thinking through education and training; consumer and business insights; and information resources.