Online VS Offline: Know Thy Wallets

Online shopping is an integral part of modern life for most Americans. New online channels seem to pop up everyday, and the newspapers are full of headlines of retailers struggling. While talk of an existential threat to offline retail may be hyperbolic and is certainly premature, the retail apocalypse continues to drive industry fear as the fundamental ways in how the shopper shops is changing. That means the economics of brick-and-mortar and big brands are being challenged as consumers are carving out their own roadmap to buy what they need and businesses across the world scramble to figure it out.

Read More