Change for Brick-and-Mortar is inevitable. With over 5000 store closings in 2017, it is predicted that even more will close in 2018. What does it take to survive? Recognize the key areas of your store where you are able to make a first and last impression. That means the checkout lane and front aisles for physical retailers are the pivotal areas to innovate in epic proportions. Future resets will make or break huge dividends in customer engagement and financial performance of the future.