Inside Retailer Media Networks

GMDC Staff Leave a Comment

Today hosts Kevin Coupe of MNB and Sterling Hawkins of CART: Center for Advancing Retail & Technology are joined by Brian Moran, co-founder and CEO of Citrus Ad, a digital platform that has unleashed the potential of online shelf space for retailers that include Wakefern, Hy-Vee, Sainsbury, and Ocado.
Discussion focuses on the potential power of retail media networks, how retailers can use them to generate revenue that can be used to fund new initiatives and needed infrastructure, and how the pandemic has created a greater focus on a strategy that, with the use of technology and data, is truly coming into its own.

Inside Retailer Media Networks
Retail Tomorrow Podcast Series

 
 
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