Location, Location, Location

GMDC Staff Leave a Comment

Site selection is a time-honored art and science in the retailing game, but it no longer is as simple as figuring out which side of the street to be on, and what end of town. These days, technology gives retailers an almost unparalleled ability to chart and predict consumer traffic to a granular level and gain insights from the data that are accurate, dependable, and actionable.
This week, co-hosts Sterling Hawkins and Kevin Coupe talk with Ethan Chernofsky, vice president of marketing at Placer.ai, a company that offers extraordinarily deep and wide perspectives into location and consumer traffic information, and then parlays that knowledge into uncommon understanding of  broader shopper behavior.

Location, Location, Location
Retail Tomorrow Podcast Series

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