Pandemic-Era Storytelling

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Today we consider the changes that have been forced on businesses by pandemic-era realities and how new stories, appropriate to the moment, have had to be crafted by retailers and technology vendors for both internal and external audiences. Our guest is Jeff Ketner, founder and CEO of Austin, Texas-based Ketner Group, which specializes in retail technology, and where Jeff works with key clients on business and marketing strategy and execution. Co-hosts Sterling Hawkins and Kevin Coupe talk with Jeff about how different kinds of retailers – some that were devastated by the pandemic and some that were having the best quarters of their lives – had to redefine best practices and reorder their priorities.

Pandemic-Era Storytelling
Retail Tomorrow Podcast Series

 
 
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