The Future of Loyalty

GMDC Staff Leave a Comment

“Loyalty” may be one of the most over-used, under-utilized, and misunderstood concepts in food retailing. Too many retailers confuse it with “frequent shopper programs”;  there are overlaps, to be sure, but the differences can be found in mindset, execution, and results.
Our guest today is Gary Hawkins – father to podcast co-host Sterling Hawkins, co-CEO/founder of CART  (the Center for Advancing Retail & Technology), and the man who launched one of the first loyalty programs in the US supermarket industry. He talks with Sterling and Kevin Coupe about the critical importance of loyalty marketing as the industry moves out of a pandemic mentality and faces enormous competition going forward.

The Future of Loyalty
Retail Tomorrow Podcast Series

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