When is a Transaction Not Just a Transaction?

GMDC Staff Leave a Comment

The beginning of a new – and hopefully better – year calls for a new approach to the concept of a transaction. Is it just when money changes hands for as product or service? Or, if you think about it differently, is a transactional mindset actually the foundation for a framework on which to build a business and approach to work?
Our guest today is John Patterson, co-founder and CEO of Influence Ecology, which has been educating business leaders in Transactional Competence since 1987. In his conversation with co-hosts Sterling Hawkins and Kevin Coupe, Patterson talks about “transaction competence”, what the objectives and benchmarks for transactions should be, and why. To use his words: “Those who transact powerfully, thrive”.

When is a Transaction Not Just a Transaction?
Retail Tomorrow Podcast Series

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