Redefining ‘essential’: How grocery retailers can harness opportunities and optimism in 2021

On the heels of a disruptive year, we are entering a new era of grocery retail. The global COVID-19 pandemic resulted in a wider variety of shopper profiles that now expect different shopping journeys.

In 2021, how can grocers navigate these customer profiles, lock in gains, remain essential, keep up with the competitive landscape and maintain connectivity with loyal and new customers?


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