Retail Playbook 1: The COVID-19 Shopper Economy.

This coronavirus is not something for businesses and our economy to simply “get through” over the next few weeks or months. Things are not going back to “business-as-usual” anymore – if you’re a leader you must re-write your vision deck. This is a time to urgently evaluate your model, communicate in new ways, and work under a new light.

We need to treat COVID-19 as a global cultural storm where very few of us can barely see a few steps ahead — it’s truly a once-in-a-lifetime change that will affect our lives, the organizations we work with and for, and how/what we buy will be changed forever. If we don’t all become germaphobes by the time this pandemic is over, then at least selfcare will be top-of-mind for the rest of our lives.


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