Retail Playbook 2: The Lasting Effects of the COVID-19 Consumer

As you read this post, you are probably at home working, trying to keep your kids occupied with schoolwork or games, or you may just be spending more time contemplating what this pandemic means for your future.

While you’re sitting there in front of your computer with a cup of coffee, picture this: What will the world be like when this is all over?

That is the question burning in the minds of investors, business owners, salespeople, marketers, and especially those who operate stores. For consumers, will it mean wearing masks and gloves as a daily routine when they leave the house? Will shaking hands become a cultural faux pas? Maybe.


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