Retail Playbook 3: Post-COVID Recovery is Touchless & Back-to-Basics

The mainstream media has used a steady cycle of epic terminology to describe what we have been experiencing lately, both in our businesses and at home. This pandemic has been referred to as “unprecedented times”, “global health crisis”, “retail apocalypse to tsunami” and until the last couple of months (and if I’m really honest) I didn’t even know what a pandemic was until I Googled it.

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