Rethink Front-End: Innovation, Flexibility and Relevancy Elevate Performance

If you’re not thinking about your store’s Front-End as an engagement center with pop-up shops, foodservice, spa-like wellness centers, farmers’ markets, and a town square vibe, you’re missing an opportunity to meet expectations of shoppers and new revenue streams. Too many retailers have failed to contemporize their merchandising, payment processes, and environment at the last mile – even though digital-savvy shoppers have evolved. Next-practices revealed in this report will help close the $2B performance gap at the Front-End, such as: Go Tech, Redefine the Space, Streamline, Leverage Nonfoods, Be Flexible/Modular, and More Adjacency..

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