Selfcare Offers Brick-and- Mortar Retailers an Increase in Traffic and Mindshare

Brick-and-mortar (B&M) retailers around the world, particularly food, drug, and mass (FDM) retailers, are becoming increasingly aware of the opportunities created in the wake of what is being called an ongoing “selfcare” revolution. Better-for-you products are found in shoppers’ baskets now more than ever. This focus is amplified by both the high cadence of trips consumers make to these retailers and their growing demand for more fresh food, vitamins, and supplements.

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