The Future of North American Retail and E-Spend? Look to China.

In this country, we are starting to see a new class of consumers like we’ve never seen before. And many businesses may not be ready to serve them in the way they would like.

Is it just me, or does it feel like we are slow, globally-speaking, to prepare for a hyper-connected shopper as the Gen Z’s will soon overtake, and dominate, the culture of business, brand missions, and shopper experiences we see today?

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