Gone are the days of “more is more” in the world of retail. Today, consumers have a much bigger expectation. It’s about “know me more with less”. Indeed, stores that invite people to linger in social, learning, and buying experiences understand the new currency to motivate purchases and differentiate from competitors.
But for a traditional retailer, offering less is often counter-intuitive, and can mean inviting a severe pain-point, such as: open space creates a feeling of emptiness to a legacy shopper, and even worse, a potential loss of sales to the bottomline. At the same time, a “less is more” mentality can force a recalibration of curating a finely-tuned offering for key customers.