The Skinny On Curbside: Why Does It Matter In Retail?

It’s hard to turn around these days without another new online grocery announcement.

One of the biggest factors that concerns both retailers and manufacturers about Click-and-Collect – and online grocery shopping models, in general – is that shoppers no longer have to come into the store, where they often wander aisles, browse premium offers and are prompted to make impulse purchases, including that of non-food items which represent many of the highest profit margins in the store.

 

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