Digital Integration: Creating A Seamless Shopper Experience

Digital influence in the physical world of retail far outweighs the pure impact of e-commerce sales. Shoppers have access to an array of tools that enable an on-demand experience and physical outlets need to position themselves to take advantage of this opportunity. The level of investment in digital technologies at an enterprise level has so far focused on back-end automation …

Disruptive Shopper Marketing: What In The World is Next?

Shopper Marketing means many things to many people. For some it is in-store activity, for others it is retail-led collaboration. But neither of these really explain the true power of shopper marketing. And you will need to unlock this power to survive and thrive in the new view of Retail Tomorrow. In this cast Mike Anthony will share next-practices from …