Ubiquitous Commerce: A True Look Into the Future of Seamless Retail

We’re going to take a true look into the future of seamless retail…

With each AI integration, we take a small step towards a future where every connected device can enable a highly personalized transaction. Consumers can shop and engage with retailers and brands anywhere, anytime, independent of a single platform or device. Ubiquitous commerce is marked by consumer-to-business (C2B) models in which vast amounts of consumer data shape and drive retailer business decisions, including product development and overall strategic direction in a continuous loop. The shift requires an immense amount of development in AI, asset light supply chains, and a level of data cooperation between companies that is non-existent today.

Nick Everitt, Director of Advisory, Planet Retail RNG