2020: Lessons from Adversity
April 1st, 1pm EST
The former prime minister of the United Kingdom, Benjamin Disraeli, is credited with saying, “There is no education like adversity”. For brands, 2020 was about cutting promotions and media spending while rationalizing SKUs and pack sizes. In 2021, CPG brands are likely to refocus on product innovation and overall retail execution, but COVID-19 has disrupted product production and movement worldwide. Join us to talk through solutions.
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