Actionable insights within this study will highlight evolving opportunities in one of the most important and promising categories for food and drug retailers: BABY CARE.
Read “Why Baby Products Matter to Retailers” to learn more about how to:
Consolidate your baby businesses and make them a destination department. Leverage shopper loyalty data to understand Mom better.
Take advantage of digital and mobile communications technology to engage this customer.
Offer natural/organic options, which are proving to have strong appeal to the Millennial shopper.
Involve your employees. Many of them are parents, and their first-hand experience and insights can help you differentiate your offering and increase shopper engagement.